Your current release strategy is very idiosyncratic. Are you the pioneer of a new system?

It’s organically based in the sense that I’m somewhere between adhering to the rules of the artist heart, which is, “I wanna do what I wanna do when I wanna do it,” and then the marketplace, which is moving very fast and you have to be adaptable. You cannot plan for two years. Look at someone who’s a brilliant and talented person: Christina Aguilera. Two years away, does the big buildup for the record, record comes out, critics pan it, “Oh, it’s like Lady Gaga,” and everything’s blown up for her — overnight. You can’t make that kind of investment as an artist anymore. I think it’s too much, as we say in the business, downside. I can’t ride the Twitter wave, is what I’m saying.

Source: LA Weekly